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LDA ANNOUNCES LONG DRIVE DATES IN MESQUITE, NEVADA

 

LDA ANNOUNCES LONG DRIVE DATES IN MESQUITE, NEVADA

RE/MAX WORLD FINALS SET FOR SEPT. 18-27; 
QUALIFYING BEGINS WITH DESERT LAUNCH MARCH 1-3

ROANOKE, TEXAS (February 20, 2013) –- Art Sellinger, owner and chief executive officer of Long Drivers of America (LDA), today announced that the RE/MAX World Long Drive Championship will return to Mesquite, Nevada for the 17th consecutive year.

Qualifying rounds for the premier event in power golf begin with LDA’s Desert Launch at Mesquite Sports and Event Complex on March 1-3.

RE/MAX championship week, conducted for years in mid-to-late October, will move to September 18-27 in 2013. World champions will be crowned in the Senior Division and five buy-in divisions during the 10-day festival.

The RE/MAX WLDC Open Division finals, a showdown among eight elite power golfers that will determine the longest hitter in the world, will take place on Wednesday, Oct. 30 in Las Vegas with live coverage by Golf Channel.  The location for the this final event has yet to be confirmed.

Sellinger praised Mesquite city officials, Golf Mesquite Nevada and Mesquite Resort Association for preserving the long-term partnership. “After many hours of discussion and give and take, LDA is delighted to be bringing the RE/MAX World Long Drive Championship back to Mesquite,” he said. “For long drivers and long drive fans around the world, Mesquite is our Mecca. The championship grid at Mesquite Sports and Event Complex is our Pebble Beach, our Augusta National. It’s where we all want to be.”

Sellinger indicated LDA will stage three separate RE/MAX WLDC competitions in Mesquite in 2013: Desert Launch on March 1-3; RE/MAX regional finals in August 9-11 and the championship over almost two weeks in September.

Sellinger noted that a shift of dates for the finals to Sept. 18-27 will provide the Mesquite with an economic boost during what historically has been a comparatively slow period. He said the field will expand and we expect more than a 25% increase in visitors to Mesquite during the finals.

“None of this would have been possible without the support and commitment of a consortium of local partners: Mesquite Resort Association, The City of Mesquite and Golf Mesquite, NV,” Sellinger said. “We were impressed by everyone’s desire and determination to get this deal done. We received additional support from Las Vegas Convention Authority, as well.”

Sellinger noted that Mesquite will receive unprecedented exposure as a golf-and-leisure resort destination in 2013. “LDA’s new broadcast partnership with Golf Channel/NBC Sports will be the catalyst for showcasing Mesquite as never before across the globe.  We have partnered with Golf Channel for four shows and more than 25 hours of programming throughout the final quarter of the year.  Golf Channel delivers a tremendous demographic in terms of its viewership, as well as promotion, which will create additional value for Mesquite. Additionally, the RE/MAX WLDC Open Division finals will not only air live on Golf Channel, but a comprehensive season-in-review special will air on NBC, marking the first time ever the RE/MAX WLDC will be showcased on network television.

“This is a win-win for Mesquite and LDA,” Sellinger concluded. “We couldn’t be happier with the way things have turned out. Many citizens in Mesquite, including hundreds of dedicated tournament volunteers, stepped up and showed their support for LDA and the RE/MAX World Long Drive Championship. We’re deeply gratified.”

"To most golfers throughout the country, Mesquite, Nevada has been synonymous with the RE/MAX World Long Drive Championships since 1997," said Mesquite Mayor Mark Wier. "Our reputation as a golf destination has benefited from our partnership with the LDA and from the media coverage of the event at our world-class facility for the Long Drivers at the Mesquite Sports & Event Complex."

Wier said, "We are enthusiastic about our three-year agreement with the LDA, and feel our new media partners, the Golf Channel and NBC Sports, will be a great benefit to the City and our local marketing partners, the Mesquite Resort Association and Golf Mesquite, Nevada."

“It's been impressive to see the whole community come together to help keep the event in Mesquite." says Golf Mesquite Nevada, Executive Director, Cody Law. It has been such a great event for us as a golf destination for many years, we are excited to be a part of taking the RE/MAX World Long Drive Championship to the next level.”

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FOR MORE INFORMATION CONTACT

Steve Wiley – 682.549.2105
steve@longdrivers.com