FROM THE DESK OF ART SELLINGER 2/22/132013-02-22
On behalf of LDA and our sponsors, I am pleased to share some exciting news regarding the 2013 RE/MAX World Long Drive Championship.
First, in 2013, the RE/MAX WLDC Open Division champion will pocket $250,000 in a "winner-take-all" showdown and for the first time in the history of the sport, Golf Channel will broadcast the finals live in prime time from Las Vegas on Wednesday, October 30th.
On Monday, Feb 25, reigning 2012 Champion Ryan Winther and I will appear on the Golf Channel's popular "Morning Drive" show, to reveal the spectacular Las Vegas venue for the 2013 finals.
LDA has made a significant financial investment in our Golf Channel partnership and we are confident this partnership will help take the sport and the RE/MAX World Long Drive Championship to the next level.
On-going discussions with Golf Channel executives have focused on making the RE/MAX world finals as impactful as possible. The “Road to Las Vegas” shows in October will build anticipation and excitement for the finale. Those discussions evolved into having a winner-take-all competition for the eight elite Open Division hitters who survive elimination rounds in Mesquite, Nevada September 24-27. The LDA will arrange and cover all travel expenses (air, hotel, on-ground transfers and meals) for the eight finalists and a guest. Additionally, competitors that finish 9th-16th will receive a travel stipend reimbursement of $1500 each.
Golf Channel Executives strongly support this format and say it will "magnify the intensity and high-adrenaline of Long Drive competition as the eight pros have to perform at their best for a life changing chance at the winner take all purse". Additionally "The winner-take-all format provides a point of differentiation in a cluttered sports environment" and "it will be a significant defining and promotable factor that set it apart from the PGA Tour and other professional events." Finally, "Golf Channel is planning on making October Long Drive Month” – so even if it isn’t direct coverage of RE/MAX Long Drive, having power golf covered on “Morning Drive,” on their instruction shows, online, etc – it is going to be huge for the sport, competitors, and sponsors.
Mike Reagan of RE/MAX LLC, the 18-year title sponsor of the event, added "We strongly support the new television format and winner-take-all purse for the Open Division. We felt the event was ripe to take a big step forward. And we are accomplishing that through our new broadcast partner in Golf Channel/NBC Sports, the live finals shootout location in Las Vegas and the winner walking away with $250,000."
Please tune in to the Golf Channel's “Morning Drive” on Monday, Feb. 25 from 7AM-9AM EST. as Ryan and I reveal the finals venue during our segment. We will be live from Las Vegas for the announcement. If you are unable to watch live, I urge you to record “Morning Drive” for later viewing. We have electrifying news that you won’t want to miss.
I’ll have more information pertaining to the 2013 RE/MAX WLDC to share with you next time, including exciting news about our new golf ball partner for 2013. In the interim, please continue to visit www.longdrivers.com for the latest information on 2013 qualifying sites and dates.
Events are being posted on a daily and weekly basis.
See you on the tee,
Owner/CEO Long Drivers of America